Volume 21 (SHM 770) - December 1971
Yet again Hallmark’s “Top of the Pops” series has proved our claim to be consistently Britain’s best selling L.P. record by hitting the No. 1 Spot once more with our last issue (SHM 755).
How is it that time after time we can outsell the greatest artistes and groups on the International Scene? We’ll tell you.
We use the finest recording techniques available to-day to give you that incomparable sound you all want to hear. We have the most talented session musicians and vocalists in the business to record our cover hits. We employ the greatest studio engineers in the country to ensure that technical perfection is obtained. We have a sleeve designer who is a “natural” for the job. All this, plus lots and lots of hard work trying to calculate what are going to be the hit numbers when our record is released.
That’s what makes a Hallmark “Top of the Pops” album. Then it’s up to you pop fans to prove us right or wrong. If you like the sound we’re tremendously thrilled and grateful. If not, we try all the harder next time.
Just look at the list of tracks on this latest album! We’ve pulled out every stop to give you what you want to hear.
You want to make us Tops again? Please?
Comments: This album was released on 8 Dec, 1971, while the format was still eligible for the official album charts. Hallmark proudly reproduced the chart listing from 27 November on the back, with Top of the Pops at the top, but Volume 21 could never emulate it. Since budget albums were barred after 1 January, the fact that it did not chart gives an estimation of the turn-around time for releases against chart appearances. It did however have a brief showing in the (unofficial) NME chart.
Album chart stats
NME album chart
25 December, 1971: 22